All about business

HOW TO USE EMAIL MARKETING TO YOUR ADVANTAGE

BEST EMAIL MARKETING STRATEGY 

Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base.

Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies can now communicate with their consumers through various email platforms.

Your company can easily benefit from an email marketing strategy. These four tips will help you approach your own strategy, giving your company the marketing push that it needs to be more successful.

Speak Concisely

It is important for you to speak as quickly and concisely as possible. Consumers do not want to read long emails, just as they do not want to read large articles. Pick one thing to talk about and speak on that topic as quickly as possible. Those who manage to get their point across quickly will keep the attention of their consumers for both current and future emails.

Speak Sparingly

There are plenty of companies that try to talk to their consumers as often as possible. They fill up the inbox of their customers, clients, and potential consumers with useless information. Try to scale back on your email marketing and use email sparingly. If a person hears from you less often, they will pay more attention to what you have to say when you do communicate with them.

Give Your Audience a Reason to Read

Your audience has to have a reason to read what you have to say. They have to get something out of the email, whether it be information, a sale, or an offer. Think about the emails that you will send and think about what they have to offer to the reader. If you are hard pressed to come up with a good answer, the email should not be sent.

Know your Target

You need to know your target so that you may talk to them at their level. The more you know about the person you are speaking to the easier it will be for you to connect with them.

 Connections are key when trying to induce action or interest through an email strategy.

The most important thing for your company to do is to think about the email marketing strategy as a whole. You need to think about how you are going to talk to your audience, and what you are going to give your audience. 

If you can speak directly to your audience and give them a reason to read and listen, you will be successful. Take the time to get to know your target to make your email strategy as powerful and successful as possible.

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The Benefits of SEO For Small Businesses 

When you are running a small business, SEO is not something you can afford to ignore if you are hoping to compete in today’s digital marketplace. Here are five benefits a business can expect to see if it takes this task seriously:

Draw in More Customers

One of the major reasons a small business will decide to invest in SEO is in the hopes of increasing their customer base. Indeed, without it, your business will end up losing out on picking up the potential customers who are actively searching for a product or service exactly like the one you’re offering!


It may sound obvious, but the fact remains that businesses with optimised websites grow twice as fast as businesses who haven’t invested any time or money into directing ‘targeted’ traffic to their site. Every penny counts when running a small business - and every penny you put into SEO will make a huge difference to your customer base.

Make Your Website User-Friendly

SEO involves far more than just optimizing your website’s content for search engines—it’s also about improving your user experience and making sure that any visitors you get are encouraged to really engage with your site. Ultimately, they should come away with an excellent impression of your work, as this will do wonders for increasing your page views and keeping customers coming back. 

It's all about creating a good overall website structure, uncluttered pages and highly relevant blog and sales content.

As a small business, SEO work like this can prove far too time-consuming to tackle in house. Not to mention that if a lack of experience leads to major mistakes, you won’t have the luxury of being able to start over as it will put too big a drain on your resources. Instead, investing in laying a good foundation at the build stage will give the site a leg up when it comes to post-build online marketing efforts.

Improve Your Conversion Rates

Optimized websites are easier to navigate. They will be designed to be displayed properly across all devices. They will load faster, read easier, and will encourage your visitors to spend longer browsing.


All these elements add up to create that outstanding user experience mentioned earlier - something that will not just drive potential customers to your site, but keep them coming back in the future. In short, optimization will help a business foster the loyalty that delivers the subscribers you need to survive and thrive in the market.

Better Brand Awareness

When you have multiple web pages ranking highly on the search engine results pages (SERPs) of major search engines, potential customers will not only find your brand but will trust it brand far more than they would trust a brand with a weaker web presence.


For a small business, SEO is therefore absolutely essential to generating greater brand awareness. You need to be able to capitalise on the key terms that your potential customers are searching for, grab their attention with your site, and then show them they can trust you to deliver a high-quality service.

Stand Out from the Competition

At the end of the day, if customers are faced with a choice between two businesses in the same industry who are selling practically the same products for pretty much the same price, their decision will ultimately hang on other measures of quality. 


If one of these businesses has put in the required thought and effort into optimizing their site, while the other has left their pages unoptimized and confusing to navigate, there really is no competition.


For small businesses, the benefits of investing in search engine optimisation are huge. Small businesses therefore cannot afford to ignore SEO if they hope to compete in today’s ever more crowded and competitive digital market. 

This page was created to help you find legitimate work from home jobs and to bring awareness about scammers. Surveys and companies that require startup fees are not legitimate jobs. Those are scams. Any company that requires you to pay upfront or pays very little is a scam. 

If a job post or a company seems suspicious, leave a warning comment to help others. 

Best equipment to use in online ESL classes:

- Mpow 071 USB Headset/ 3.5mm Computer Headset with Microphone Noise Cancelling, Lightweight PC Headset Wired Headphones, Business Headset for Skype, Webinar, Cell Phone, Call Center



  This is the best headset I have ever owned. I use this noise-canceling headset when I'm teaching at Qkids. This headset is perfect if you have children or you live in a noisy neighborhood.You must choose noise-canceling headset when you're teaching online to avoid receiving complaints from the parents. We don't want that! They are not only cheap but high quality. It also has a volume and mute buttons so if you want to sneeze or cough, you can simply press the mute button and spare yourself the embarrassment. All you need is an ethernet cable and adapter and you're all set. I bought everything at Amazon online and I had a great experience shopping there. 

- Ethernet cable and adapter

No need to spend a lot of money on an ethernet cable. This is what I purchased along with an adapter. I never had an issue with the connection.





- Ring light

I don't know about you but my room lacks some lighting. I found a great ring light that works well with my iPhone. It's a lifesaver!






If you are teaching on your phone, you will obviously not need all of that. Earphones would suffice. But you will need a phone stand. Here is a cheap one I bought on Amazon. It's great! You can adjust it and set it up wherever you want.




Best props to use in the classroom:

I buy most of my props at Dollar Tree. It's unnecessary to invest on expensive props. You will be teaching younger and older kids. You don't need to use many props for the older kids but for the younger ones, all you need is some fun puppets and flashcards. I will be posting videos very soon to show you exactly what I use and how I teach my students. I purchased some stickers, clappers, finger pointer sticks and funny props to make the class more interesting and fun. The kids do get bored at times! 

I bought these cute finger puppets and my students love them! 






You do need to have a nice kid-friendly background. So here is what I purchased from Amazon along with a fun reward system. 

This is perfect if you like a colorful background but you don't want to damage the wall and you want to use magnetic rewards and change the decor every week. I love this magnetic oil drip pan.




  
You can cover it with a sheet, glue some magnets on the back of props or rewards and stick them to the pan. 

I hope you enjoyed these recommendations. Leave a comment and let me know what you think. :)Thanks for reading. 

How to focus on your business and succeed massively

Why do so many beginners fail at their online businesses? And what can you do to avoid it happening to you? In this blog, we'll address this problem directly - and with a good dose of common sense! 

Having your own online business seems like a great idea, doesn't it? 

You sit down at your computer, come up with a product or service idea, and start marketing it all over the world... without even getting up from your chair. Everything happens virtually on your website. 

And some of the people you reach through your site will buy your product, sign up to your mailing list, get to know you and your business better, and stay on as loyal customers and repeat buyers. 

Over time you will build a mutually beneficial relationship in a friendly, low-key, inexpensive way. By playing your cards right, you can even steadily build it into a big business that serves large crowds of clients, and pulls in huge profits. 

Wouldn't it be great if that was how things actually worked? 

Well, if you've actually tried to build an online business, then you know it's not like that at all. In fact, if you've tried it out, then you know that it can actually be more challenging than building a brick-and-mortar business in the "real world".

Why is this? 

For starters, it's this way because almost everybody else is dreaming about this 'ideal fantasy' of running an online business from their bedrooms in their pyjamas - and growing rich automatically. And the group of 'shovel sellers' who equip these 'pioneers' and cheer them on the way to their 'Gold Rush' aren't exactly being honest about how difficult it is to really make sales online. 

But there's another reason, one that's much more important. And it has to do with the important point about how to focus better. 

Answer this question: Have you ever visited the average business website? You know the kind I'm talking about. It's fairly decent, with a long one-page sales letter making the same, tired, predictable pitch for a range of products that are all pretty dull and boring. 

But every once in a while, there's an exciting new one.

It is catchy, snazzy, even bizarre, and so it grabs you by the eyeball, sucks you in, and makes you eager to buy whatever it is they're selling. That's the kind of business and product that everyone wants to build and own.

And guess what? All the people try to blindly duplicate it. But they're doing it wrong, and so they don't gain any value from their attempt. 

They pretend to study and derive from the winning model, but end up copying and cloning only the least important things. Worse, by trying them out at the same time, they are creating a shoddy version of the winning website - and don't get even a fraction of the selling power of the 'original' website. 

It Doesn't Have To Be This Way 

Once you decide to get this part of your business organized and streamlined, you must learn how to focus better.

One day, a new friend was explaining his 'system' for building an auto-pilot web-based income stream. At his house, he demonstrated the model and it was among the most simple, elegant things ever. Everything hummed along like a machine. 

He described how he looked at different niche markets, how he identified potential hot-selling products in each, and how he built simple processes that made dozens of sales every day. 

It was hard to not admire his genius. But the real miracle of his system wasn't the 'machine'... it was the simplicity of his process. Anyone seeing it would realize that online selling could work if this simplicity could be modeled and adopted.

Like any online business, some things worked well - while others fell flat. Slowly, steadily, this entrepreneur had developed systematic approaches to getting all the components integrated into a reproducible and sustainable sequence of steps. 

A new world was open - and taking advantage of it gave this business owner a headstart over anybody else. Following the same principles can boost your chances of success at business, or indeed anything else. 

To be successful, you need to understand two KEY things: 

1. You must not do what everyone else is doing

2. You must find a system that works, and stick with it

And that's the key. Especially the second part. Because that what creates such a massive difference in your level of success as compared with anyone else. When you work with more focus on your business, you'll win. 

Also, you must find the right things to focus on. But that's easier. The difficult part is to discipline yourself to focus better on whatever you are doing.

Without it, none of this would have worked. And anyone can do it, if only you maintain your focus! Far too many people expect to throw up a website, do nothing much else, and sit back and reap profits immediately. That won't happen. 

On the other hand, if you carry out many small, inexpensive tests, and follow through on your action plan based on your results that expand what works (and drops what doesn't), you'll soon experience massive success in what you do. 

Why then do we so lack focus? Why do we reach out eagerly for the latest, newest, flashiest stuff - and then not put it to good use? Why do we not work on a system that works, but instead prefer to waste time and effort trying to reinvent the wheel? 

This is what Steve Jobs had to say about the importance of learning how to focus. The CEO of Apple Inc. was giving members of an indie record label a private presentation about the iTunes Music Store. People kept raising their hand to ask, "Does it do [x]?", "Do you plan to add [y]?". 

Finally Jobs said, "Wait, wait -- put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don't want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features" 

And that's the key to success. Developing a laser-like focus on what matters. And ignoring everything else until you get the first, important jobs done.

Know what are the crucial features that are necessary. Learn how to say 'No' to the rest. Focus on the important activities. That will make a difference between massive success and dismal failure.